In the mid-nineteen nineties I produced and hosted a two hour World Music Program called; "Earthrise." It was broadcast on PBS-Radio in Orlando, Florida.
The program was designed to Spotlight a Plethora of Different Musical Artists such as; Jimi Hendrix, Sting, Claude Debussy, Aram Khachaturian, The Moody Blues, Pink Floyd, Stevie Wonder, as well as the Contemporary Artists of the World of Pop, Rock, R&B, Country, Reggae, Jazz, etc. No one, and Nothing was excluded from our Choices of Music. Our focus was on Creating a Platform for Lyrical and Musical Expression.
Now, Earthrise has Evolved into a Spiritual, Philosophical, Intellectual, as well as, Creative and Musical Sharing of Idea's, Thoughts, and Words, that, I sincerely, Hope will Lead to Establishing a Nexus of Individuals who Sincerely care about The Future of this Planet, the Third Planet from The Sun, and The Universe that "We" are apart of.
Lately, I've been thinking about the State of The Radio, and Record Industries as a Whole, and It is Definitely Time for a Change in how "They" TCB, Take Care of Business.
For one, "They," which includes International, National, Regional, and Local Radio, and Record Companies need to Develop New Music Formats, and Promotional/ Marketing Idea's, about how to include, Singer's, Musicians, Producer's and Arranger's, from All Over The World.
The Internet has proven, to One and All, that "We" are One Earth, and, that Our Interests are Global.
Its unfortunate that The Global Record Industries are still, Locked in a Little Box, Psychologically, and that "They" keep trying to Clone the Latest New Sensation, instead of Reaching Out, to Discover New Talent who are Passionately Devoted to The World of Music! If "They" did "They" might be surprised to Find Out that there is an Audience that would Entusiastically Support, and Generate an Overall Renewal that, both, the Radio and Record Industries would enjoy.
Its time that, both Industries, become apart of The New Millennium's Cross-Media Universe.
And, It is Time that "We," Each and Everyone of us, show Respect for All the Myriad Musical Genres, and Genius that have Inspired Generations of Music Lover's since the Beginning of this Contemporary Time/Space Reality.
And lastly, It is Time for, The Corporate Mentality to Learn to Change, and Adapt to The New Millennium Evolution.
I understand that the "Bottom line" is Important, however, without "Music," these Industries would be Non-Existent!
